Micromilspec Joins Time + Tide London flagship boutique

Time+Tide, a well-established player in the global watch community, is celebrated for its deep expertise in fine timepieces and its ability to curate the most innovative and high-quality watches in the world. This partnership aligns with Time+Tide’s mission to offer discerning customers unique, purpose-driven watches that deliver both performance and style.

Henrik Rye, CEO of MICROMILSPEC, commented on the collaboration: "We are excited to partner with Time+Tide, a name that holds immense respect in the world of horology. This partnership allows us to introduce the essence of MICROMILSPEC to one of the most dynamic cities in the world, offering enthusiasts the chance to experience our watches firsthand."

Showcasing the Annual Collection & Milgraph

At Time+Tide, MICROMILSPEC will showcase its exclusive Annual Collection—a limited lineup of watches released only once a year—alongside the highly anticipated Milgraph. The Milgraph, which has become one of MICROMILSPEC’s most popular models since its debut at Geneva Watch Days 2024, is designed for professionals who require robust, multifunctional timepieces. Featuring a chronograph and GMT movement, the Milgraph pays homage to the 40 military projects that inspired its creation. Its rugged titanium construction, combined with the innovative QuadGrip bezel, makes it a practical and durable tool for any wearer.

Expanding MICROMILSPEC’s Global Presence

The London launch represents an essential step in MICROMILSPEC’s broader strategy to expand its global footprint, having already extended its reach into key markets such as France, Scotland, and Australia. Through Time+Tide, customers in the UK will now be able to enjoy a more personalized, hands-on experience, trying on MICROMILSPEC’s timepieces in-store. This direct interaction with the watches is part of MICROMILSPEC’s shift from an online-exclusive business model to a more immersive, physical retail experience.

"We’ve experienced exceptional growth and recognition this past year," Rye added. “London is a vital market for us, and partnering with Time+Tide enables us to showcase both the Annual Collection and Milgraph to UK watch enthusiasts. This partnership also offers an opportunity for customers to own timepieces deeply rooted in military heritage."

ABOUT TIME+TIDE

Founded in 2014, Time+Tide has become a trusted voice in the luxury watch industry, known for its emphasis on storytelling, editorial content, and cultivating an engaged watch community. With its dual role as both a retailer and a media platform, Time+Tide showcases some of the most sought-after and innovative watch brands in the world.

ABOUT MICROMILSPEC

Since its inception in 2019, MICROMILSPEC has specialized in producing custom mechanical watches that merge functionality with military design. The brand’s mission is to deliver timepieces tailored to the unique needs of its clients, combining modern aesthetics with tactical practicality. MICROMILSPEC remains committed to innovation and excellence, ensuring every watch is a trusted companion for professionals.

For more information about the partnership or the availability of MICROMILSPEC watches at Time+Tide, visit https://shop.timeandtidewatches.co.uk/.