Cookies
We value your privacy. Learn how we use cookies and tracking technologies to improve your experience.
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They help the website remember your preferences and understand how you use the site. Some cookies are essential for the website to function, while others help us improve your experience or deliver personalized advertising.
Cookie Categories
Functional Cookies Always active
These cookies are essential for the website to function properly. They support core Laravel functionality such as sessions, security, and accessibility.
mm_cookie_consent
Micromilspec
Stores your cookie consent preferences
Expiry: 90 daysFirst-party
mm_session
Micromilspec
Maintains your session and core site functionality
Expiry: SessionFirst-party
remember_web_*
Micromilspec
Keeps you signed in on returning visits
Expiry: Up to 5 yearsFirst-party
checkout_id
Micromilspec
Stores your cart ID during checkout
Expiry: SessionFirst-party
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and your experience.
_ga, _ga_*
Google Analytics 4
Used to distinguish users and sessions. Collects statistical data on how visitors use the website.
Expiry: 2 yearsThird-party
amplitude_*
Amplitude
Product analytics to understand user behavior, feature usage, and improve the shopping experience.
Expiry: 1 yearThird-party
Marketing Cookies
These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.
_fbp, _fbc
Meta Pixel (Facebook)
Used by Meta to deliver advertisements, measure their performance, and build targeted audiences for future ads.
Expiry: 90 daysThird-party
_gcl_*, gclid
Google Ads (AdWords)
Used for conversion tracking and to measure the effectiveness of our Google advertising campaigns.
Expiry: 90 daysThird-party
Third-Party Services We Use
Google Analytics 4 (GA4)
AnalyticsWe use Google Analytics 4 to understand how visitors interact with our website. GA4 collects data about page views, user sessions, and interactions to help us improve the user experience. We have IP anonymization enabled to protect your privacy.
Amplitude
AnalyticsAmplitude helps us analyze product usage patterns and user journeys. This data allows us to understand which features are most valuable and how to improve our website to better serve you.
Meta Pixel (Facebook)
MarketingThe Meta Pixel allows us to measure the effectiveness of our advertising on Facebook and Instagram. It helps us show you relevant ads based on your interests and actions on our website.
Google Ads (AdWords)
MarketingGoogle Ads conversion tracking helps us measure how effective our search and display advertising campaigns are. This allows us to optimize our advertising spend and show you more relevant ads.
Help Scout Beacon
FunctionalHelp Scout Beacon powers our customer support chat and help center. It allows you to contact us directly and access helpful resources. Some data may be collected to improve your support experience.
Your Rights & Choices
You have the right to control your cookie preferences at any time. You can:
- Manage preferences on our site: Click the "Manage Cookie Settings" button above or use the cookie icon in the bottom-left corner of any page.
- Browser settings: Most browsers allow you to block or delete cookies through their settings. Note that blocking essential cookies may affect website functionality.
- Third-party opt-outs: Many advertising networks offer opt-out mechanisms. Visit the links above for each service's specific opt-out options.
Your consent preferences are stored for 90 days. After this period, you will be asked to provide your consent again.
Google Consent Mode v2
We use Google Consent Mode v2 to ensure our use of Google services respects your privacy choices. This means:
- When you decline analytics cookies, Google Analytics will not store cookies on your device
- When you decline marketing cookies, Google Ads will not use your data for personalized advertising
- Your choices are communicated to all Google services automatically
Questions About Our Cookie Policy?
If you have any questions about how we use cookies or handle your data, please don't hesitate to contact us.
Contact Us
GO BEHIND THE SCENES
The premier choice for military units
MICROMILSPEC develops custom watches in close collaboration with military units and select organizations. Our custom watches are designed to be reliable companions for both daily activities and special situations. Situations where every second counts.
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MICROMILSPEC Design Studio Akersgata 18, 0158 Oslo, Norway
© 2026 Micromilspec. All rights reserved.
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